IN ITS NINTH SEASON, FAMILY DRAMA STILL HAS THE WB IN "7TH HEAVEN"

BEST PERFORMANCE IN MORE THAN A YEAR NETS THE CAMDENS A #5 FINISH AMONG ALL NETWORK SHOWS FOR THE WEEK IN WOMEN 12-34 AND A TOP 20 FINISH AMONG PERSONS 12-34 AND WOMEN 18-34

THE WB'S FIRST-EVER MADE-FOR-TV MOVIE, "SAMANTHA: AN AMERICAN GIRL HOLIDAY" LEADS THE NETWORK TO YEAR-TO-YEAR GAINS FOR THE WEEK IN TOTAL VIEWERS

NEW YORK (November 30, 2004) - The WB's 7th Heaven, showing no signs of slowing down in its ninth season, scored its best ratings in more than a year and ranked #5 FOR THE WEEK AMONG ALL NETWORK SHOWS AMONG WOMEN 12-34 (5.5/16). The venerable series also ranked #20 among all network shows for the week among persons 12-34 (3.4/10) and #19 in women 18-34 (4.4/12).

During the holiday week, The WB also scored with its first-ever made-for-television movie, Samantha: An American Girl Holiday, starring Mia Farrow and Anna Sophia Robb. The film, which attracted 6 million viewers hit its target, scoring particularly well in all female demos and was the network's second-most-watched movie ever.

The performance by Samantha: An American Girl Holiday led The WB to gains compared to the parallel week last season with 3.9 million viewers (+12%). Indicating the film's appeal amongst mother and daughters, the network also was up year-to-year in women 18-49 (1.9/5, +6%) and female teens (3.2/10, +14%).

THE WB HIGHLIGHTS FOR MONDAY, NOVEMBER 22, 2004:

Best 7th Heaven In More Than A Year Leads The WB To Its Best Monday Of The Season In Several Key Demos And In Total Viewers (6.4 Million)

Everwood Achieves Year-To-Year And Week-To-Week Growth, Including+28% In Persons 12-34

7th Heaven, in its ninth season, continues to thrive for The WB. 7th Heaven achieved its best ratings in more than a year in persons 12-34 (3.4/10, best since September 2003), women 18-34 (4.4/12, best since November 2003), women 12-34 (5.5/16, best since September 2003), adults 18-49 (2.7/7, best since November 2003), women 18-49 (4.2/10, best since September 2003) and total viewers 7.5 million (best since November 2003). 7th Heaven also achieved its highest ratings of the season among adults 18-34 (2.7/8) and women 18-49 (4.2/10). The latest performance by 7th Heaven led The WB to its best Monday of the season in persons 12-34 (2.8/8), women 18-34 (3.8/10), women 12-34 (4.6/12), adults 18-49 (2.3/6), women 18-49 (3.5/8) and total viewers 6.4 million.

7th Heaven also scored against its network competition, winning its timeslot among women 12-34 (5.5/16) and defeating Fox, ABC and CBS to finish #2 among persons 12-34 (3.4/10), women 18-34 (4.4/12) and women 18-49 (4.2/10). Additionally, 7th Heaven ranked #3 in its time period among adults 18-34 (2.7/8).

Everwood, which achieved its second-highest rating of the season in women 12-34 (3.6/9) and third-highest among women 18-34 (3.1/8), scored both year-to-year and week-to-week gains in many key demos and in total viewers (5.3 million). The drama improved year-to-year in six key demos, including +19% in women 18-34 (3.1/8) and +13% in women 12-34 (3.6/9). It also improved over its performance the previous week in nine demos, including +28% in persons 12-34 (2.3/6) and +11% in adults 18-34 (2.0/5) and adults 18-49 (2.0/4).

For the night, The WB Monday was #1 in women 12-34 (4.6/12). The WB Monday achieved week-to-week gains in several key demos, including +31% in women 12-34 (4.6/12) and +27% in women 18-34 (3.8/10).

THE WB HIGHLIGHTS FOR TUESDAY, NOVEMBER 23, 2004:

America Loves An American Girl

The WB's First-Ever Original Made-For-Television Film Scores As Samantha: An American Girl Holiday Attracts 6 Million Viewers

Samantha turned out to be a living doll for The WB Network as the popular character from the American Girl line came to life to attract 6 million viewers to Samantha: An American Girl Holiday, the network's first-ever original made-for-television movie.

The total of 6 million viewers was The WB's best Tuesday output since May 2003 and was the network's second-most-watched movie ever, trailing only its first airing of the classic The Wizard of Oz in November 2002. In fact, The WB even defeated Fox in total viewers for the night to rank #4.

Samantha: An American Girl Holiday helped The WB grow the night +51% year-to-year in total viewers and hit its target, improving the night +100% in kids 2-11 and attracting females of all ages. The period piece, starring Mia Farrow and newcomer Anna Sophia Robb, was strong in all female demos including girls 2-11 (3.8/13), girls 6-11 (5.3/17), girls 9-14 (4.5/14), female teens (4.0/13), women 12-34 (2.6/7), women 18-34 (2.1/6), women 18-49 (2.4/6) and women 25-54 (2.7/6), ranking #1 for the night in many young female demos and #3 in primetime among women 12-34.

THE WB FRIDAY DELIVERS:

The WB Friday had it best outing of the season in persons 12-34 and teens.

What I Like About You ranked #2 in its time period among women 12-34 (1.8/6) and #3 among women 18-34 (1.7/6).

Reba ranked in the top three in its time period among all 18-34 and 12-34 demos, most notably scoring a 2.3/8 in women 18-34.

Blue Collar TV finished #3 in its time period among six key demos, including adults 18-34 and persons 12-34.

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